The “La Rotonda” museum is the final leg of the journey of regeneration that has seen us engaged in the site of the Former General Warehouses of Verona in recent years.
Our lengthy, comprehensive and strategic work is expected to conclude by July 2025, marking the completion of one of the most significant regeneration projects of its kind.
The opening of the “La Rotonda” museum, formerly a Specialized Refrigeration Station located on the ground floor of building no.10 historically known as “the ice factory”, is the final stage of this feat. It is a museum dedicated to the memory and identity of a key location in the history of Italian logistics. Since 1927, the General Warehouses have served as the most important agri-food distribution hub connecting Italy with Northern Europe.
This project has allowed us to demonstrate our ability to combine our technical and economic expertise.
The work has required cross-disciplinary skills, from verifying technical-economic consistency, to project monitoring, through to value engineering with our Reverse Value Engineering® (RVE®) method, and fully reflects our integrated approach to all projects.
Today, thanks to an immersive virtual-reality installation, it will be possible to retrace the site’s history, not only through objects and documents, but also through a narrative experience that brings back to life the important role and development of this area over the course of the past century. The works of Gabriele Basilico, one of the most authoritative urban landscape photographers internationally, will also be on display in a space spanning 460 square metres.
The “La Rotonda” museum will mark a vision becoming a reality: transforming a disused industrial area into an area capable of recounting the past while generating cultural, economic and social value in the present.
